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5 Technologies Poised to Shape Philippine Real Estate

Advancements in technology are paving the way for great and exciting tools poised to shape the Philippine real estate industry

MANILA, 18 July 2016: The unstoppable progress of technology has a massive effect on how businesses are carried out, and real estate is one of the industries that have reaped many of its rewards.

Many new and exciting advancements in technology are being developed to make property selling and buying more convenient. These technologies narrow the gap between real estate sellers and buyers.

Leading real estate platforms Lamudi Philippines and MyProperty.ph have put together a list of technological innovations that are shaping the face of Philippine real estate.

Smart Online Listing Platforms

Over the last few years we have seen the proliferation of online real estate listings platforms, most of which follow generic designs and offer good content. This is a boon to consumers, who now can do their initial selection of properties for rent or sale without having to leave the house. All they have to do is just visit these online listing platforms, where thousands of properties for sale and for rent are literally right at their fingertips.

Smart Online Listing Platforms
MyProperty.ph’s Map View

However, what set the smart platforms apart from their competitors are features such as completeness of inventory, easy-to-use features, and overall awesome performance. These platforms show consumers the available properties’ details, such as location, property owner info, pictures, and price. Advance search filters also allow users to view only the type of home they want to see down to specific locations. Buyers can also compare listings side by side to help them narrow down the properties that they’d like to view in person. While others, such as home-grown real estate website MyProperty.ph, show where these properties are located on a map view.

Mobile-friendly Websites and Apps

In today’s mobile-first consumers, mobile apps and responsive websites are being developed to let consumers browse properties using virtually any device. In addition, numerous real estate apps have been launched that make searching for properties faster for buyers, and uploading listings more convenient for real estate brokers, agents, and owners.


Drones are now being used in real estate photography. Drone photography provides aerial shots of properties that look good from an elevated point of view, and also captures the neighborhood where the property is located to increase its appeal. Drones are not only easy to handle, but they are also a lot cheaper than renting a helicopter to give you the best aerial shots.

Drones for real estate
Photo via Shutterstock

Augmented Reality

With the use of a smart device, apps integrated with augmented reality combine the physical world seen through its camera with a digital overlay, which could contain information about what the camera sees. In real estate, it could display a property’s details, and could also show the interested buyer more information about the location, which can save both the buyer and the real estate agent time and money.

Virtual Reality Tour

Virtual reality (VR) is currently the rage in video games, and the technology has also found its way to the real estate industry. A special tool is used to capture 360-degree panoramic images of a property, which are then stitched together to create a “virtual tour.” This allows homebuyers to “walk through” a property to check it out as though they are actually inside it, clicking at certain spots on the images to view certain details up close.

Virtual Reality Tour for real estate
Photo via Shutterstock

On September 3 and 4, 2016, property buyers and sellers can experience first hand the use of VR in real estate by heading to the Bonifacio High Street Activity Center in Taguig, where the first-ever Lamudi Philippines VR Expo will be held.

Guests will experience how VR is making real estate more exciting as they use VR goggles and touch-screen monitors to explore various properties built by some of the country’s top developers. To know more about the event, visit www.lamudi.com.ph/events.
Lamudi is a leading global property portal focusing exclusively on emerging markets. It offers sellers, buyers, landlords and renters a secure and easy-to-use platform to find or list properties online. Lamudi was established in 2013 in Berlin, Germany and it is currently available in Latin America (Mexico, Colombia and Peru), Asia (Philippines, Bangladesh, Indonesia, Myanmar, Pakistan, Sri Lanka) and Middle East (Jordan, Qatar, Saudi Arabia, United Arab Emirates). Within fewer than three years, Lamudi has established its presence as a key online real estate marketplace in the countries where it is operating. For more information, visit Lamudi Philippines on Facebook, Twitter, Google+, LinkedIn, and Instagram.


Established in September 2010, MyProperty.ph is one of the leading Philippine real estate online and print brand that brings property buyers and sellers together. The website’s main offerings are listings of pre-selling properties and properties for sale and for rent. Both website and magazine also provide relevant and updated industry news and information for its clients and consumers. And with the release of its mobile version, finding or selling a home is made even easier. For more information, visit MyProperty on Facebook, Twitter, Google+, and Instagram.

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