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| from IMMAP |
Fellow online marketing
enthusiasts, I’ll be attending one of the digital marketing courses of IMMAP this October. The Search Engine Marketing course is scheduled for October 2-16,
2012. So if there’s anyone else attending, see you at the face to face session
on the October 2 from 2 PM to 6 PM at the Old Swiss Inn Restaurant in Somerset Bldg.,
Sto. Tomas St., near Manila Peninsula in Makati, wherever that is ‘cause I’m
not good with directions.
IMMAP Search Engine Marketing Course
The course is billed for Php
10,500, not inclusive of VAT for the regular rate but the early bird rate, which
I was able to take advantage of, costs Php 8,800 with VAT not yet included. It was
actually paid for Php 9,856 to be exact. You may also take advantage of vouchers offered through the IMMAP official Facebook page.
This course will provide an
overview of how search engine marketing and search engine optimization or SEO works.
Although this isn’t anything new for me because I practice SEO on a daily
basis, I’m thrilled with the fact that e-Learning Edge teams up with Ateneo de
Manila University for the series of courses offered for this year extending all
the way till next year (2013). So technically, I’m after the formal
certification.
I’ll be writing down notes and I’ll
be probably be the only one without a tablet or a tab phone to use. It makes me
feel like buying one just for the sake of this course. But whatever I am able
to take note of will be posted here, provided that the organizers allow it. The
same applies to printed hand outs as well as the information gathered from the
webinar itself.
IMMAP Courses
Aside from the search engine marketing
course, there are other interesting courses offered as well. These include the
one day event “Content Marketing Workshop,” which will feature significant
names in the world of written publications. I specifically chose the course
above for obvious reasons, I’m an SEO practitioner. I’m a writer too but it’s
less on the creative side and more on the SEO side now.
As for the rest of the courses
available through IMMAP, these are listed:
The Digital Marketing Plan
e-CRM
e-Commerce
What Works in Websites
Effective Email Marketing
e-Ethics: Digital Marketing
Rulebook
Click: Online Advertising
Marketing 360: IMC
Mobile: Marketing on the Go!
Social Media Marketing
It’s interesting to note that
other than search engines; social media is the secondary source of web traffic.
Thus, it’s also a recommended course. The other programs will be applicable
only for those who are specifically in need of them, i.e. e-Commerce and so on.
For more information about
these courses from IMMAP including prices or course content, you can visit
their website www.imadigitalmarketer.com.
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