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| Bata and Coca-Cola’s collaboration features the Coca-Cola red dot logo all over the front upper of the white canvas shoes with matching red piping and laces. |
Global brand Bata’s Bata Heritage partners
with Coca-Cola for an iconic capsule collection that puts a fresh spin on the
legendary Bata Tennis and Hotshot styles. Coca-Cola—the second best-known word
around the globe after ‘OK’—shares with Bata Heritage its distinctive red and
white colors as well as values of authenticity, community and trust. The two
family brands join their DNA to unveil an array of fun and graphic styles.
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| The Real Thing: Fun designs in the Bata Hotshot and Coca-Cola collaboration |
The
Bata Tennis shoe has been manufactured since 1936 in India for school children
to wear for their Physical Education classes and continues today to be one of
the brand’s best-selling shoe. For this collaboration, the spelt-out Coca-Cola
logo is applied in white on red canvas on the whole upper shoe and matches the
piping and laces. Another Tennis model features the Coca-Cola red dot logo all
over the front upper of the white canvas shoe, with matching red piping and
laces. The same style is available with white dot logo (and white piping and
laces) on red canvas. All styles feature white rubber outsole and toe cap.
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| The Bata Tennis style spells Coca-Cola logo in white over red canvas on the whole upper shoe. |
First introduced in 1972 as a basketball shoe, Hotshot gained traction after music legend Nirvana's Kurt Cobain was spotted rocking the sneakers on several occasions during the band's heyday. There are different styles and color variations that make Bata’s basketball shoe rock with Coca-Cola. There is a graphic off-white version that features red stitching, laces, side and back logo, as well as a thick piping going all around the shoe; as well as the same style in off-white side and laces, with Coke’s famous tagline ‘the real thing’ embossed in statement black on the side of the sole.
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