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Etude House Soft Touch Auto Lipliner: A Cosmetic Must-Have that Goes Beyond the Price

This is in reference to the article that I first wrote, Lipstick101: Knowing Your Undertones for A Perfect ShadeI came out with a product review of my favorite lip liner; Etude House Soft Touch Auto Lipliner which I have been using for a year now.

Etude House Soft Touch Auto Lipliner in Soft Rose
Etude House Soft Touch Auto Lipliner in Soft Rose
Etude House (for those of you who are not familiar with the brand yet) is a renowned home of affordable cosmetic and beauty products that originated from South Korea. It is becoming very popular to its neighboring countries in Asia and is expanding to go worldwide. Etude House as a matter of fact has invaded the Philippines  as several stores had been opened in Antipolo, Baguio, Laguna, Cavite, and others aside from those that are located in Metro Manila. The best-selling brand reaches out more to the youth market (and those who are young-at-heart like me) because of its trendy and fun makeup products.

The brand is owned by Amore Company for which Etude was derived from Frederic Chopin’s studies of the piano, as quoted from Wikipedia. It offers a huge selection of products from base make-ups, lipsticks, BB creams, cleansing and body care, hair care, massage and peeling, packs and mask and grooming kits for the nails.

One of the renowned products of this beauty brand is The Soft Touch Auto Lipliner (which I like the most). It comes in two hues, one is milky brown and the second is soft rose. I have been to different Etude House stores and they just offer these two hues although I am seeing some other hues in Google.

I am using the soft rose hue. What I really like about it is that the tip part of the tube can be twisted so there’s no need to sharpen. The amount of the pigment and the wax were done perfectly, leaving it soft and easy to apply yet it doesn’t smudge unlike other liners that I used before. The shades are pretty neutral, which is perfect to use it as a base for any shades of lipstick. Sometimes, if I go out I even use on its own. Etude House’s Soft Touch Auto Lipliner stays long and it doesn’t dry my lips.

For a budget-conscious gal like me, the price of the lip liner is only P99 that goes in a plastic tube so it definitely is affordable and mine usually lasts for 2-3 months with the mere fact that I use it Mondays to Fridays (but of course it depends on the amount that you will use).

If there is something that certainly goes beyond its price in terms of beauty products, I guarantee you that Etude House Soft Touch Auto Lipliner is one of those. This liner is definitely a must-have!

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